Solution manual for Marketing Research, 11th Edition by David A. Aaker

Solution Manual for Marketing Research, 11th Edition by David A. Aaker

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Marketing Research, 11th Edition by David A. Aaker Solution Manual 

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Solution Manual for Marketing Research, 11th Edition by David A. Aaker

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Solution Manual for Marketing Research, 11th Edition by David A. Aaker

Table of Contents

  • Part 1: The Nature and Scope of Marketing Research
    • Chapter 1: A Decision-Making Perspective On Marketing Intelligence
    • Chapter 2: Marketing Research in Practice
    • Chapter 3: The Marketing Research Process
    • Chapter 4: Research Design and Implementation
  • Part 2: Data Collection
    • Section A: Secondary and Exploratory Research
      • Chapter 5: Secondary Sources of Marketing Data
      • Chapter 6: Standardized Sources of Marketing Data
      • Chapter 7: Marketing Research on the Internet
      • Chapter 8: Information Collection: Qualitative and Observational Methods
    • Section B : Descriptive Research
      • Chapter 9: Information from Respondents: Issues in Data Collection
      • Chapter 10: Information from Respondents: Survey Methods
      • Chapter 11: Attitude Measurement
      • Chapter 12: Designing the Questionnaire
    • Section C : Causal Research
      • Chapter 13: Experimentation
    • Section D : Sampling
      • Chapter 14: Sampling Fundamentals
      • Chapter 15: Sample Size and Statistical Theory
    • Part 3: Data Analysis
      • Chapter 16: Fundamentals of Data Analysis
      • Chapter 17: Hypothesis Testing: Basic Concepts and Tests of Associations
      • Chapter 18: Hypothesis Testing: Means and Proportions
    • Part 4: Special Topics in Data Analysis
      • Chapter 19: Correlation Analysis and Regression Analysis
      • Chapter 20: Discriminant, Factor and Cluster Analysis
      • Chapter 21: Multidimensional Scaling and Conjoint Analysis
      • Chapter 22: Presenting the Results
    • Part 5:Applications of Marketing Intelligence
      • Chapter 23: Marketing-Mix Measures
      • Chapter 24: Brand and Customer Management
      • Chapter 25: New Age Strategiese

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