Solution manual for MKTG 7, 7th Edition Charles W. Lamb

Solution manual for MKTG 7, 7th Edition Charles W. Lamb

$30.00

MKTG 7, 7th Edition Charles W. Lamb solutions, answers key to end of chapter questions
Download Free Sample

You want Test bank?

Solution manual for MKTG 7, 7th Edition Charles W. Lamb

Product Description

Solution manual for MKTG 7, 7th Edition Charles W. Lamb

Table of contents

1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
19. Pricing Concepts.
20. Setting the Right Price.

Reviews

There are no reviews yet.

Be the first to review “Solution manual for MKTG 7, 7th Edition Charles W. Lamb”

Your email address will not be published.