Test bank for MKTG 7, 7th Edition Charles W. Lamb

Test bank for MKTG 7, 7th Edition Charles W. Lamb

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MKTG 7, 7th Edition Charles W. Lamb Test bank, exams questions
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Test bank for MKTG 7, 7th Edition Charles W. Lamb

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Test bank for MKTG 7, 7th Edition Charles W. Lamb

Table of contents

1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
19. Pricing Concepts.
20. Setting the Right Price.

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