Test bank for PROMO2, 2nd Edition by Thomas OGuinn

Test bank for PROMO2, 2nd Edition by Thomas OGuinn

$30.00

PROMO2, 2nd Edition by Thomas OGuinn Test bank

 

Download Free Sample
 

Test bank for PROMO2, 2nd Edition by Thomas OGuinn

Product Description

Test bank for PROMO2, 2nd Edition by Thomas O’Guinn

Table of Contents

 

1. The World of Integrated Marketing Communication.
2. The Promotion Industry.
3. The Evolution of Promoting Brands.
PART II: UNDERSTANDING THE MARKET AND ENVIRONMENT FOR PROMOTING BRANDS.
4. Understanding the Marketing Environment: Segmentation, Targeting, and Positioning.
5. Understanding Buyer Behavior and the Communication Process.
6. The Regulatory and Ethical Environment of Promotions.
7. The International Market Environment for Brand Promotion.
PART III: THE TOOLS, EVALUATION, AND MEASUREMENT OF BRAND PROMOTION.
8. Messaging and Media Strategies.
9. The Internet.
10. Direct Marketing.
11. Sales Promotion and Point of Purchase.
12. Sponsorship, Product Placements, and Branded Entertainment.
13. Public Relations, Influencer Marketing, Social Media, and Corporate Advertising.
14. Personal Selling and Sales Management.
15. Measuring the Effectiveness of Brand Promotions.
Endnotes.
Glossary.
Company Index.

 

Reviews

There are no reviews yet.

Be the first to review “Test bank for PROMO2, 2nd Edition by Thomas OGuinn”

Your email address will not be published.